When Drs. Ted Knight and Merlin Jones (Mer to his friends) opened their medical practice, they decided to incorporate their enthusiasm with the Middle Ages into the name of the business, which was enhanced by their coincidental, and highly unlikely names. The words above the door, atop the prescription pads, and on the bills read: Excelsior Medical Practice. Business was great until a young colleague of theirs convinced them to venture onto social media. Obtusely combining their names and the practice name, they crafted an unfortunate Twitter handle that would prove to be their undoing. People were very concerned about what took place at @EMPTedMerDr.